Page 11 - Best Bid 7 | 2017
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tHe NeW                                                     The site offers many different functions and our clients are
   aSte BoLaFFi                                                   discovering them day by day. Between the launch in October
                                                                  and the end of the year, almost 60,000 people visited the site to
       WeBSite                                                    browse and discover all of the available options. many of them
                                                                  have already registered on the site to have access to customised
          A brand new look                                        navigation and to other specific functions. One of the most
      and a lot more potential                                    important functions is the possibility to participate in auctions
                                                                  via “live-bidding” which has been essential in recent auctions.
In early autumn, after months of work, Aste Bolaffi launched      Everything is possible using the new platform to connect to the
its new website. The site has undergone a complete overhaul       action via computers, tablets or smartphones.
in terms of structure, content and graphic design: it is a
technological revolution for the auction house. The new web       users who register on the site will have access to a reserved area
page www.astebolaffi.it offers clients access to a series of      where they can request information about a lot for sale, book
immediate and interactive options.                                a telephone line to be contacted during the auction, leave a
                                                                  written bid or participate directly in the auction through the
gold and blue, the colours of the Bolaffi group, define the site  innovative live-bidding platform which also offers audio and
aesthetics with elegance and establish a visual connection with   video streaming, so users can experience the excitement of
tradition.                                                        the auction from their homes. Immediately after the auction,
                                                                  users can also purchase lots still available for purchase at their
                                                                  starting price in just a few clicks. The reserved area of the website
                                                                  provides a summary of client activity including participation in
                                                                  past auctions or requests to participate in upcoming auctions,
                                                                  lots of interest and lots sold or purchased, bids made, invoices
                                                                  and much more.

                                                                  Registration is not required to consult the catalogues of past
                                                                  and future auctions, which show the starting prices and sale
                                                                  prices of all lots. The site search engine allows for an immediate
                                                                  reference of an item if something similar has already been sold
                                                                  at one of our auctions.

                                                                  Our experts are always available to provide in-depth valuations
                                                                  at no charge and our website has a specific area where clients
                                                                  can request a trusted assessment by simply sending a photo
                                                                  and details of their item.

                                                                  Aste Bolaffi’s social media presence, videos and interviews,
                                                                  newspaper articles and the Best Bid magazine with its in-
                                                                  depth articles all accompany and support the various activities
                                                                  described above.

                                                                  more new pages are under construction and new functions will
                                                                  be implemented to make browsing even easier, day after day.

9b 7.2017                                                         essential
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